The Premier Business Experts’ Marketing Research Provides Clients with Competitive Advantages!
Whether a company has a need for Exploratory Research (i.e., literature search, experience survey, group interviews or analysis of selected cases), Descriptive Research (i.e., longitudinal studies including true panel and omnibus panel, as well as cross-sectional sample surveys) or Causal Research (i.e., true experimental and quasi-experimental), those at Premier Business Experts have experience with ALL types of marketing research and thus handle test market programs, perform brand switching studies, and even build sophisticated sales forecasting models that reduce inventory holding costs. By assessing marketplace changes and needs and by identifying growth opportunities, the professionals at Premier Business Experts help to ensure the long-run success of their clients.
The Professionals at Premier Business Experts Analyze Both Primary & Secondary Data to Assess Market Changes, Needs and Growth Opportunities, and Make Their Clients’ Businesses More Profitable!
The team members at Premier Business Experts have been hired to conduct a number of studies. The Secondary Research Programs have included using existing sources of internal corporate information as well as locating existing external (i.e., published and commercial) sources of intelligence. Many times a client receives solid business insights from such efforts and can eliminate the need to spend extra money on Primary Research, as shown by the below situation handled by those at Premier Business Experts.
Nevertheless, because there are cases where Secondary Research does not provide adequate insights, those at Premier Business Experts often conduct primary studies. These studies in some cases involve interviewing customers over the phone, and at stores to solicit their suggestions on how to improve merchandising activities. The teams, at Premier Business Experts, have also surveyed individuals via postal mail, email, instant messaging, tweeting, facsimiles and online surveys, as well as by observing actual shopping behaviors. In some cases, work is done to learn more about the demographic and psychographic characteristics of specific radio station listeners, readers of publications and the like, as shown by the below summary sheet that you can click on to enlarge:
Besides studies conducted on behalf of retailers, service providers and media outlets, the professionals at Premier Business Experts also solicit and screen testimonials regarding products and in some instances it even performs focus group and mystery shopping types of studies. Moreover, those at Premier Business Experts sometimes handle new product sample distributions and provide feedback on attitudes. In fact, they did this for Frito Lay in Houston. Similarly, Premier Business Experts collected data about travel patterns of those who were dining at International House of Pancakes (IHOP) restaurants to determine where to locate two new restaurants in Houston. This particular study was done to spot locales where most individuals were patronizing IHOP’s competitors and relatively few were making special trips to an IHOP facility due to the travel distance being too great. Depending on the situation and client preferences, the highly-talented individuals at Premier Business Experts use (as discussed on the Potential New Site Evaluation page of this web site) the following four approaches to determine where to locate new sites: (1) Radial (or Ring) Studies, (2) Gravity (or Spatial Interaction) Models, (3) Drive-time Evaluations and/or (4) Multiple-Regression Analyses.
Premier Business Experts Can Handle YOUR TASKS From Start to Finish!
Due to a very high level of expertise, the teams at Premier Business Experts are uniquely qualified to handle the entire marketing research process! Explained differently, those at Premier Business Experts can perform the following tasks on behalf of their clients:
(1) Defining Problem and Determining Research Design
(2) Designing Data-Collection Methodology and Forms
(3) Designing Sample and Collecting Data
(4) Analyzing and Interpreting the Data
(5) Preparing the Research Report with Recommendations
In short, regardless of whether your company is large or small and regardless of whether your budget is big or small, those at Premier Business Experts desire to help. Moreover, the teams at Premier Business Experts have very low overhead. Thus, they are able to tackle the most complex tasks at extremely competitive prices, while not pricing itself out of the small and mid-sized marketplace!
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